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our belief

Designed for PLAY

Children learn best when they are given the space and freedom to explore, create and discover without predetermined rules or guidelines. With Designed for PLAY we aim to encourage free open-ended play, motivated by your child's curiosity and guided by their own mental rules.

Our deep passion for PLAY stems from our belief that child-led PLAY contributes significantly to a child’s development and growth. Play is a learning process that helps in their mental and emotional development.

Recent research show that learning through play has the following benefits:

1. Stimulates brain development and improve cognitive functions
2. Promotes holistic development and learning
3. Improves their overall physical well-being
4. Nurtures their mental health
5. Enhances social-emotional and interpersonal skills.

Read more: 5 Reasons Why Kids Learn Through Play & Exploration



Our clothes are made in a way that a child feels comfortable and at ease, as we use only handpicked natural fabrics that does not irritate the skin. We design in a way that allows children to move freely, to skip, roll and tumble while they go on their adventure to self-discovery.

We make clothes that are soft, comfy and fuss-free for your child’s effortless movement during play and exploration. All our clothing features a direct-on-fabric printed logo and product information so they don’t interfere with your child’s comfort.



As children explore, they start to use their imagination to help them understand and interact with the world. There is so much that children can benefit from their imagination and curiosity, as it not only helps in developing their cognitive and socio-emotional skills, but also encourages them to be physically active as well. This idea about encouraging a child’s creativity and imagination was what pushed us to go beyond clothes to become a kids retail and activity brand.

With our firm belief in children’s ability to imagine and create, we designed our Imagination Kits. These kits allow your child to take the lead in creating his/her own unique story. Each kit provides a different structure (boat, t-rex, unicorn) for your child to build, decorate and play with. The storybook is for your child to complete and add in their own personal twist. Together with the cardboard structure your child gets the opportunity to act out their own story and make it come alive in the comfort of your own home.



Our storytelling events are specially crafted and designed to create a  dialogue that nurtures communication and engages the children to be active participants in the story making. With an all-rounded experiential learning, our shows are open-ended and interactive, with endless opportunities for your child to participate in the story and become young storytellers, an author of their own stories. Storytelling ignites the imagination and has the power to engage.

At Lagom Kids, our strong belief in child-led PLAY to learn development drives us to create clothes and activities that are Designed for PLAY.

Lagom Kids
Comfort. Exploration. Experience.

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