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Lagom Kids is the first homegrown kids retail and activity brand to use comfort, exploration and experience to inspire play to learn and discover this beautiful world of ours.

Lagom is a Swedish word that means “just right”. Our quest is to bring children on a journey of self-discovery and growth with the idea of "not too little and not too much" by seeking out what is "just right" for them.

At Lagom Kids, we encourage children to explore their own lagom through:

COMFORT
Quality apparel that ensures kids are comfortable and are physically and mentally free to learn through play and build confidence.

EXPLORATION
Intriguing products and creativity kits that stimulate young minds with wonder and imagination to nurture our future creators and thinkers.

EXPERIENCE
Interactive story-telling events and participative activities where children discover they are authors of their own story.

What Do a Bowl of Porridge, a Chair, and a Bed Have in Common with Lagom Kids?

One might recognize these items from the classic children's fairy tale "Goldilocks and the Three Bears".In the story, which has become a symbol of a joyful childhood, a little girl named Goldilocks, discovers her own Lagom.

She enters the Bear house, a new and unknown place, explores eagerly in her own child-like way to find out which bowl of porridge of varying temperatures, which sized chair and which bed of different levels of comfort is just right for her.In the story, which has become a symbol of a joyful childhood, a little girl named Goldilocks, discovers her own Lagom. She enters the Bear house, a new and unknown place, and explores it eagerly in her own child-like way.

Goldilocks learns what is just right for her as she chooses between bowls of porridge of varying temperatures, chairs of distinct sizes and beds of different levels of comfort.

Inspired by Goldilock's lagom spirit, our brand is built on the philosophy of giving children the space and confidence to embark on their own journey to seek what is just right for them.

We believe that all children have the limitless ability to imagine, create and make choices for themselves. Children who are free to play and explore, grow up confident of themselves.

Through our retail products and activities, we want to help children explore the world, discover themselves and share their stories as they make their way through a world of endless possibilities and potential.

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