About us


Hello! We are Toni and Anna and together, we make up Lagom Kids. Lagom is Swedish for not too little, not too much, but just right. This is the philosophy we embrace in everything we do.

About us
Lagom Kids was established in 2016 and we create baby & kids wear up to 5 years old. Featuring clean lines and comfy designs made from soft natural materials that feels just right. Lagom is a Swedish word with no direct English translation and it loosely means “the right amount”. Lagom is central to our philosophy and everything we do. From what we design, the fabrics we select, our packaging and our mindset. It is all about keeping it simple, relevant and just right.

Because we are mothers too.
Our Design
There is a Swedish notion that simplicity, clarity and attention to details leads to good design and we abide by this. We aim to celebrate and retain timeless childhood styles that let children do what they do best - PLAY and EXPLORE. Whether at home or at the park, we aim to clothe them in confidence by providing great designs made from comfy materials that feels just right.
Our Quality
We focus on cotton and other natural fabrics and we ensure that we only work with the trusted textile suppliers in the region. We also work directly with our manufacturing base in the region. This means that we have a higher degree of quality control and transparency.
Our Value
Due to our established manufacturing base, we do not rely on buying agents and middlemen, saving on costs. Being an e-commerce store means we have low overheads that we pass on as huge savings to our customers.
Our Commitment
Good service is not just lip service to us. We want your experience with us to be just right and we work hard at that. Do drop us a line if you have something to share about our service.



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